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What is Mischief Marketing??

Mischief marketing is a type of marketing that uses highly unorthodox, frequently bold, often humorous (and sometimes barely legal) strategies for reaching precisely targeted prospects.

It's a way of marketing that gets you noticed without demanding that you sell your soul, or that you conform to rigid, "old-boy" rules about how to do things.

Mischief marketing is not only about how to market products and services. It is equally about how to promote concepts and values in the marketplace of ideas.

Mischief marketing is like guerrilla marketing, but it is really for the guerrilla's guerrilla.

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Many famous people used mischief marketing to jumpstart their careers.

They just don't talk about it much to the general public, for reasons that will be obvious to you when you discover what mischief marketing is.

Mischief marketing is both old and new.

Old because mischievous strategies have been used for centuries.
New because, until recently, nobody isolated and defined mischief marketing as a phenomenon worthy of study in its own right.

Ray Simon
Feb 6, 1953-August 17, 2002

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Famous people who have used mischief marketing strategies to market ideas, products, or services:

Steven Spielberg
Mother Teresa
Big Pun
Benjamin Franklin
Barbra Streisand
Bill Gates
Walt Whitman
Ted Turner
U.S. President George Washington
Mae West
The Bee Gees
U.S. President Lyndon B. Johnson
Physicist Alan Sokal
Will Rogers
Comedian Andy Kaufman
Hunter Thompson
Steve Jobs
Duke Ellington
Catholic Bishop Jacques Gaillot
Orson Welles
Random House founder Bennett Cerf
Andy Warhol
Mathematician Sophie Germain
Coco Chanel
Habitat for Humanity founder Millard Fuller
Dustin Hoffman
Elton John
Dr. Martin Luther King
P.T. Barnum
Walt Whitman
Winery founder Walter Taylor
Estee Lauder
U.S. President John F. Kennedy
Jazz clarinetist Mezz Mezzrow
Borland Founder Philippe Kahn
Allen Ginsberg
Oprah Winfrey
Michaelangelo
Howard Stern
Harrison Ford
Ice cream moguls Ben & Jerry

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